{"id":288,"date":"2018-05-10T03:00:36","date_gmt":"2018-05-10T03:00:36","guid":{"rendered":"https:\/\/4amsaatchi.com\/?p=288"},"modified":"2019-03-20T21:26:29","modified_gmt":"2019-03-20T21:26:29","slug":"guillermo-martinez","status":"publish","type":"post","link":"https:\/\/4amsaatchi.com\/panama\/guillermo-martinez\/","title":{"rendered":"GUILLERMO MART\u00cdNEZ"},"content":{"rendered":"
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GUILLERMO MART\u00cdNEZ<\/h2>\n

CEO Regional<\/p>\n

Desde los 9 a\u00f1os conoc\u00eda la agencia a donde hoy es el CEO, paralelo a sus estudios de primaria ocupaba sus d\u00edas rondando con sus padres Roksanda Ordo\u00f1ez y Juan Luis Mart\u00ednez, qui\u00e9nes son los fundadores de Creaci\u00f3n S.A., por las distintas \u00e1reas entendiendo su funcionamiento.<\/p>\n

Su vida acad\u00e9mica inici\u00f3 como t\u00e9cnico en publicidad de la Universidad San Carlos, continu\u00f3 con el grado de Licenciado en Mercadeo de la Universidad Rafael Landivar, que complement\u00f3 con una maestr\u00eda en emprendimiento de la Universidad EAE de Barcelona y un MBA de la Universidad Polit\u00e9cnica de Catalu\u00f1a.<\/p>\n

Su carrera profesional inicia por lo alto en 1994 como fundador de la empresa \u201cDoble Clic\u201d pionera en Latinoam\u00e9rica. En el 2007 con m\u00e1s experiencia y despu\u00e9s de regresar de culminar su MBA asume el cargo de CEO en Creaci\u00f3n Saatchi & Saatchi de manos de su padre.<\/p>\n

Ahora es 4am Saatchi & Saatchi, que ha crecido con su liderazgo, representando a la agencia en todo Centroam\u00e9rica y obteniendo 3 Leones en Cannes, entre otros premios. Bajo su direcci\u00f3n nace People First la nueva metodolog\u00eda de 4am que consiste en humanizar las marcas para conectarlas con personas.<\/p>\n

Willy, como lo llaman sus amigos, est\u00e1 revolucionando no solo la agencia sino toda la industria en Guatemala y Centroam\u00e9rica.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\u00abEl alem\u00e1n que ense\u00f1a a todos en la agencia\u00bb<\/p>","protected":false},"author":1,"featured_media":1238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11,5],"tags":[],"yoast_head":"\nGUILLERMO MART\u00cdNEZ - Panama<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4amsaatchi.com\/panama\/guillermo-martinez\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GUILLERMO MART\u00cdNEZ - Panama\" \/>\n<meta property=\"og:description\" content=\"CEO REGIONAL "El alem\u00e1n que ense\u00f1a a todos en la agencia"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4amsaatchi.com\/panama\/guillermo-martinez\/\" \/>\n<meta property=\"og:site_name\" content=\"Panama\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-10T03:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-20T21:26:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/4amsaatchi.com\/panama\/wp-content\/uploads\/sites\/8\/2018\/05\/guillermo-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/4amsaatchi.com\/panama\/guillermo-martinez\/\",\"url\":\"https:\/\/4amsaatchi.com\/panama\/guillermo-martinez\/\",\"name\":\"GUILLERMO MART\u00cdNEZ - 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