{"id":1469,"date":"2018-08-27T15:11:21","date_gmt":"2018-08-27T15:11:21","guid":{"rendered":"https:\/\/4amsaatchi.com\/?p=1469"},"modified":"2018-08-31T16:13:47","modified_gmt":"2018-08-31T16:13:47","slug":"una-pregunta-a-la-autenticidad","status":"publish","type":"post","link":"https:\/\/4amsaatchi.com\/panama\/una-pregunta-a-la-autenticidad\/","title":{"rendered":"Una pregunta a la autenticidad"},"content":{"rendered":"<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-clmn mp-span12  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-code-obj motopress-margin-top-25 motopress-margin-bottom-25 parrafos-corridos\">\n<h1>Una pregunta a la autenticidad<\/h1>\n<p>Son estrellas m\u00fasicales que llenan estadios, son protagonistas de comerciales de televisi\u00f3n, son supermodelos que acumulan crecientes cantidades de seguidores en Instagram. \u00bfQu\u00e9 tienen en com\u00fan? Que no existen, por lo menos no f\u00edsicamente.<\/p>\n<p>Se trata de una nueva clase de celebridades generados por computadora y que ya est\u00e1n alcanzando el estrellato en Jap\u00f3n,<\/p>\n<p>Esta tendencia propone no solo nueva forma de conceptualizar contenidos, de caracterizar marcas y de influenciar a las audiencias, sino que adem\u00e1s propone una nueval ola del uso del CGI m\u00e1s all\u00e1 del cine y comerciales de televisi\u00f3n. Propone una industria donde programadores, dise\u00f1adores, artistas tridimensionales y creadores de personajes emergen y crean agencias como <a href=\"https:\/\/www.thediigitals.com\/\" target=\"_blank\" rel=\"noopener\">The Diigitals<\/a>, la primera agencia de modelaje virtual que, tras de varios experimentos, cre\u00f3 a <a href=\"https:\/\/www.instagram.com\/shudu.gram\/?hl=en\" target=\"_blank\" rel=\"noopener\">Shudu<\/a>: la primera supermodelo tridimensional; y propone tambi\u00e9n retos a industrias largamente confiadas en sus diferenciales pues pregunta \u00bfqu\u00e9 representa una super modelo virtual para el mundo de la moda?<\/p>\n<p>Esta tendencia tecnol\u00f3gica, adem\u00e1s de una ola de hologramas, generaci\u00f3n de contenido y ejecuci\u00f3n impecable, nos abre el debate hacia la originalidad, despu\u00e9s de todo \u00bfqu\u00e9 tan aut\u00e9ntico es un \u00abcelebrity\u00bb? Para Ryan Detert, CEO de la firma de branding <a href=\"https:\/\/influential.co\/\" target=\"_blank\" rel=\"noopener\">Influential<\/a>, \u201c(este tipo de celebridades) son mucho m\u00e1s facil de controlar\u2026 excepto cuando se portan mal\u201d.<\/p>\n<h4>Hatsune Miku: El Sonido del Futuro<\/h4>\n<p><iframe loading=\"lazy\" width=\"525\" height=\"295\" src=\"https:\/\/www.youtube.com\/embed\/NXsPGNfYo_o?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<h4>AKB48 Aimi Eguchi<\/h4>\n<p><iframe loading=\"lazy\" width=\"525\" height=\"295\" src=\"https:\/\/www.youtube.com\/embed\/dkxSOdklvDs?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<h4>La Influenciadora de Marcas<\/h4>\n<p><iframe loading=\"lazy\" width=\"525\" height=\"295\" src=\"https:\/\/www.youtube.com\/embed\/SbXhuOPDK4c?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<h4>Shudu: la supermodelo virtual<\/h4>\n<p><iframe loading=\"lazy\" width=\"525\" height=\"295\" src=\"https:\/\/www.youtube.com\/embed\/Dyhp8E4WcLM?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>Via <a href=\"https:\/\/www.wired.com\/story\/computer-generated-celebrities\/\" target=\"_blank\" rel=\"noopener\">Wired Magazine<\/a><br \/>\nFuentes adicionales: <a href=\"https:\/\/www.thediigitals.com\/\" target=\"_blank\" rel=\"noopener\">The Diigitals<\/a><\/p>\n<p><strong>Editado por Delmy Alvarenga<\/strong><br \/>\nDirecci\u00f3n de Insights y Estrategia<br \/>\n&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-clmn mp-span12  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-code-obj\">\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"a2a_kit a2a_kit_size_32 addtoany_list redes-compartir\" data-a2a-url=\"https:\/\/4amsaatchi.com\/panama\/una-pregunta-a-la-autenticidad\/\" style=\"line-height: 32px;\">\r\n    <span>share<\/span>\r\n\r\n    <!-- Facebook Share Button -->\r\n    <a class=\"a2a_button_facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/4amsaatchi.com\/panama\/una-pregunta-a-la-autenticidad\/&amp;linknote=\" target=\"_blank\">\r\n        <i class=\"fab fa-facebook-f\"><\/i>\r\n    <\/a>\r\n\r\n    <!-- Twitter Share Button -->\r\n    <a class=\"a2a_button_twitter\" href=\"https:\/\/twitter.com\/share?url=https:\/\/4amsaatchi.com\/panama\/una-pregunta-a-la-autenticidad\/&amp;text=Simple%20Share%20Buttons&amp;hashtags=simplesharebuttons\" target=\"_blank\">\r\n        <i class=\"fab fa-twitter\"><\/i>\r\n    <\/a>\r\n\r\n    <!-- LinkedIn Share Button -->\r\n    <a class=\"a2a_button_linkedin\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/4amsaatchi.com\/panama\/una-pregunta-a-la-autenticidad\/\" target=\"_blank\">\r\n        <i class=\"fab fa-linkedin-in\"><\/i>\r\n    <\/a>\r\n<\/div>\r\n\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Desde \u00e9pocas remotas hemos estado pensado como sobrevivir y hacernos la vida m\u00e1s f\u00e1cil, por esa raz\u00f3n nunca paramos de crear.\r\nAl principio fue la rueda, luego incursionamos en la cotidianidad a las m\u00e1quinas simples que nos ayudaron a mejorar nuestra relaci\u00f3n con el entorno, de all\u00ed pasamos a generar tecnolog\u00edas que transformaron el mundo, y a\u00fan continuamos en ese proceso.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,7],"tags":[20,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Una pregunta a la autenticidad - Panama<\/title>\n<meta name=\"description\" content=\"Son estrellas m\u00fasicales que llenan estadios, son protagonistas de comerciales de televisi\u00f3n, son supermodelos que acumulan crecientes cantidades de seguidores en Instagram. \u00bfQu\u00e9 tienen en com\u00fan? 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