{"id":1239,"date":"2018-06-13T22:26:33","date_gmt":"2018-06-13T22:26:33","guid":{"rendered":"https:\/\/4amsaatchi.com\/?p=1239"},"modified":"2018-06-14T15:03:32","modified_gmt":"2018-06-14T15:03:32","slug":"innovacion-la-chispa-que-aviva-la-metodologia-de-people-first","status":"publish","type":"post","link":"https:\/\/4amsaatchi.com\/panama\/innovacion-la-chispa-que-aviva-la-metodologia-de-people-first\/","title":{"rendered":"INNOVACI\u00d3N: LA CHISPA QUE AVIVA LA METODOLOG\u00cdA DE PEOPLE FIRST"},"content":{"rendered":"
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En el marketing como en el amor es necesario innovar para <\/span>mantener la chispa encendida y el inter\u00e9s vivo de las personas que deseamos atraer<\/strong>. Que los clientes y los consumidores busquen algo diferente, solo nos motiva a convertirnos cada d\u00eda en la mejor versi\u00f3n de nosotros mismos para ofrecerles un valor agregado con un verdadero significado para sus vidas. <\/span><\/p>\n

La conexi\u00f3n empieza<\/strong><\/p>\n

Como humanos somos expertos dise\u00f1ando planes para el futuro, pero es m\u00e1s satisfactorio cuando los ponemos en marcha, a pesar que nadie sabe lo que acontecer\u00e1 en <\/span>4AM Saatchi & Saatchi<\/strong> tenemos clara la importancia de investigar para innovar constantemente en nuestro trabajo diario.<\/span><\/p>\n

Al empezar el d\u00eda la materia prima que usamos para desarrollar nuestra labor es el conocimiento que adquirimos al escuchar las necesidades y deseos de las personas que para nosotros son lo primero, porque <\/span>nuestras propuestas de comunicaci\u00f3n se basan en la <\/span>DATA<\/strong>, entendemos que <\/span>la innovaci\u00f3n no se trata de crear algo nuevo sino de mejorar lo que ya existe<\/strong>,<\/strong> dar diferentes soluciones a los problemas, encontrar nuevas dificultades y superarlas, o cambiar las perspectivas para que un inconveniente pase a ser una oportunidad.<\/span><\/p>\n

Por lo tanto,<\/span> la investigaci\u00f3n en marketing<\/strong> se comienza a llevar a cabo<\/span> desde una conversaci\u00f3n con un consumidor y va tomando forma mientras nos desplazamos hac\u00eda la oficina y repasamos en nuestra mente las palabras que recopilamos de la gente.<\/span><\/p>\n

Se consolida la relaci\u00f3n <\/strong><\/p>\n

En el momento que tomamos un caf\u00e9 con un colega sabemos la importancia de dialogar y pensar como un gran cerebro grupal por eso <\/span>en la agencia 4AM los colaboradores se organizan por unidades de capacidad<\/strong> integr\u00e1ndonos, y permitiendo que nuestras ideas se combinen, se encuentren, e incluso se descubran,<\/span> cada salida o evento es vital para recopilar informaci\u00f3n y estudiarnos como humanos porque de ah\u00ed nacen las nuevas ideas<\/span>.<\/span><\/p>\n

En Saatchi<\/strong> nuestro motor se mantiene encendido buscando<\/span> la manera m\u00e1s efectiva para <\/span>suplir los requerimientos de nuestro p\u00fablico objetivo y as\u00ed humanizar las marcas usando<\/strong> la informaci\u00f3n que poseemos sobre el comportamiento de las personas, que nos describe el terreno sobre el que vamos a crear para desarrollar una soluci\u00f3n que las conecte con las piezas de comunicaci\u00f3n. <\/span><\/p>\n

\u201cInvestigar nos permite innovar porque buscamos nuevas oportunidades, al conocer los diversos escenarios, mercados y tecnolog\u00edas con el fin de comprender mejor al consumidor para satisfacerlo\u201d.<\/span><\/i><\/p>\n

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\r\n share<\/span>\r\n\r\n \r\n \r\n <\/i>\r\n <\/a>\r\n\r\n \r\n \r\n <\/i>\r\n <\/a>\r\n\r\n \r\n \r\n <\/i>\r\n <\/a>\r\n<\/div>\r\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Un consumidor no busca un producto o servicio, sino una experiencia. Con People First queremos humanizar las marcas poniendo a las personas en el centro de nuestra estrategia para proponerles soluciones a su medida….","protected":false},"author":3,"featured_media":1241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"yoast_head":"\nINNOVACI\u00d3N: LA CHISPA QUE AVIVA LA METODOLOG\u00cdA DE PEOPLE FIRST - Panama<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4amsaatchi.com\/panama\/innovacion-la-chispa-que-aviva-la-metodologia-de-people-first\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INNOVACI\u00d3N: LA CHISPA QUE AVIVA LA METODOLOG\u00cdA DE PEOPLE FIRST - Panama\" \/>\n<meta property=\"og:description\" content=\"Un consumidor no busca un producto o servicio, sino una experiencia. 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