{"id":354,"date":"2018-05-10T17:11:34","date_gmt":"2018-05-10T17:11:34","guid":{"rendered":"https:\/\/4amsaatchi.com\/?p=354"},"modified":"2018-05-17T17:20:51","modified_gmt":"2018-05-17T17:20:51","slug":"people-first-las-personas-el-centro-de-las-marcas","status":"publish","type":"post","link":"https:\/\/4amsaatchi.com\/costarica\/people-first-las-personas-el-centro-de-las-marcas\/","title":{"rendered":"PEOPLE FIRST: LAS PERSONAS, EL CENTRO DE LAS MARCAS"},"content":{"rendered":"
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Un consumidor no busca un producto o servicio, sino una experiencia. Con People First<\/em> queremos humanizar las marcas poniendo a las personas en el centro de nuestra estrategia para proponerles soluciones a su medida.<\/strong><\/p>\n

En una sociedad globalizada donde las bases de datos, las estad\u00edsticas en otras palabras los n\u00fameros hacen parte esencial en la toma de decisiones de las empresas, en 4am Saatchi & Saatchi <\/strong>le apostamos a usarlas interpretando la DATA<\/strong> pero yendo m\u00e1s all\u00e1 de la representaci\u00f3n num\u00e9rica para centrarnos en las personas, sus necesidades, preocupaciones, sue\u00f1os y hasta sus esperanzas, siendo People First<\/em> la ruta que gu\u00eda nuestro equipo de trabajo que re\u00fane habilidades capaces de emocionar<\/strong> a la gente con una pieza de comunicaci\u00f3n.<\/p>\n

Venimos de Lovemarks, <\/strong>las personas amaban las marcas y fuimos tendencia a nivel global, pero en el 2016 decidimos saber a profundidad c\u00f3mo se conectaban<\/strong> con los consumidores as\u00ed que empezamos el proceso de evolucionar nuestra metodolog\u00eda con la finalidad de conocerlos a partir de sus experiencias,<\/strong> acerc\u00e1ndonos a ellos para descubrir lo que realmente les importa, volviendo al ser humano el centro de nuestros esfuerzos creativos, estrat\u00e9gicos y de innovaci\u00f3n.<\/p>\n

Los individuos un d\u00eda se enamoran de un producto, pero al otro quieren reemplazarlo por algo superior o exigen mejoras tecnol\u00f3gicas, por eso, en la agencia trabajamos para entenderlos para consolidar los negocios alrededor de las personas y transformar las marcas a tal punto que la gente se identifique con las mismas haci\u00e9ndolas parte de sus vidas y cotidianidad confiando que ser\u00e1n capaces de solucionar sus problemas<\/strong>.<\/p>\n

En 4AM<\/strong> queremos mantener esa conexi\u00f3n con el ser humano<\/strong> en un di\u00e1logo constante, honesto y abierto reconociendo sus preferencias a tal punto de desaparecer la incertidumbre, adem\u00e1s estamos listos para los cambios y para adaptarnos a ellos, movi\u00e9ndonos y creciendo con las audiencias, comprendiendo<\/strong> y encaminando nuestra estrategia de forma coherente con lo que se interact\u00faa, dice y hace.<\/p>\n

En conclusi\u00f3n, en la agencia buscamos con ingeniosidad integrar las marcas dentro de las comunidades, humaniz\u00e1ndolas<\/strong> y generando un inter\u00e9s genuino, nuestro valor est\u00e1 en las personas<\/strong> para las personas: People First.<\/em><\/p>\n

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\r\n share<\/span>\r\n\r\n \r\n \r\n <\/i>\r\n <\/a>\r\n\r\n \r\n \r\n <\/i>\r\n <\/a>\r\n\r\n \r\n \r\n <\/i>\r\n <\/a>\r\n<\/div>\r\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Un consumidor no busca un producto o servicio, sino una experiencia. Con People First queremos humanizar las marcas poniendo a las personas en el centro de nuestra estrategia para proponerles soluciones a su medida….","protected":false},"author":1,"featured_media":269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"yoast_head":"\nPEOPLE FIRST: LAS PERSONAS, EL CENTRO DE LAS MARCAS - Costa Rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4amsaatchi.com\/costarica\/people-first-las-personas-el-centro-de-las-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PEOPLE FIRST: LAS PERSONAS, EL CENTRO DE LAS MARCAS - Costa Rica\" \/>\n<meta property=\"og:description\" content=\"Un consumidor no busca un producto o servicio, sino una experiencia. 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